About Aura

Jarod Cargill

Chief Executive Officer

Jarod Cargill is the founder and Chief Executive Officer of Aura, where he leads the company's product vision, brand strategy, and overall direction. He built his foundation as a high demand barber that recognized a problem within the hair and cosmetics industry. Hair products have lacked real ingredients that nurture the hair and scalp. Many top of the line brands use multiple ingredients that denature the hair and scalp, simply for profitability or effectiveness. Aura Textureworks was built to provide the highest quality ingredients that are actually effective in styling the hair. Jarod is the pioneer of Aura Textureworks which started during his college years in San Marcos, Tx. Beyond the chair, Jarod has cultivated an audience of 50,000+ followers across platforms, using content to authentically expand Aura's reach and translate craft into culture. He brings the rare combination of operator discipline and creative instinct that defines enduring brands.

jarod@auratextureworks.com

Diego Vacaflores

Chief Marketing Officer

Diego Vacaflores is the Chief Marketing Officer at Aura, where he leads brand strategy, growth, and go-to-market execution. A marketing student at the McCoy College of Business at Texas State University, Diego brings a data-informed approach to positioning, acquisition, and retention — delivering measurable audience growth and engagement across early-stage ventures, nonprofit organizations, and public-sector initiatives. At Aura, he focuses on building scalable brand systems that translate user insight into durable, compounding growth.

diego@auratextureworks.com